Identifying Microblogs for Targeted Contextual Advertising
نویسندگان
چکیده
Micro-blogging sites such as Facebook, Twitter, Google+ present a nice opportunity for targeting advertisements that are contextually related to the microblog content. By virtue of the sparse and noisy text makes identifying the microblogs suitable for advertising a very hard problem. In this work, we approach the problem of identifying the microblogs that could be targeted for advertisements as a twostep classification approach. In the first pass, microblogs suitable for advertising are identified. Next, in the second pass, we build a model to find the sentiment of the advertisable microblog. The systems use features derived from the Partof-speech tags, the tweet content and uses external resources such as query logs and n-gram dictionaries from previously labeled data. This work aims at providing a thorough insight into the problem and analyzing various features to assess which features contribute the most towards identifying the tweets that can be targeted for advertisements.
منابع مشابه
Generation of Targeted Advertisements for Online Social Networks
Generating targeted advertisements for online social networks is a problem of growing interest. Monetizing activity in online social networks has been the topic of heated discussion lately. The undiscriminating tastes and spending power of a majority of its members makes this medium for self-expression and opinion sharing a very lucrative venue for advertising. The recent $240 million investmen...
متن کاملProfiting from Targeted Advertising: Exploring synergies among media channels
The rapid rise of online sales has introduced technologies that promise better targeting of consumers for specific ads. Thus far the literature has not differentiated between online advertising strategies and, instead, explores whether one strategy is more effective than another in identifying a consumer with a propensity to buy a particular product, in the belief that a higher transaction rate...
متن کاملIdentifying Customer Journey Opportunities in 5A Model in Tourism Industry
Purpose: Growing development of technologies helped stronger customers with better relationship with companies. Consequently, marketers should pursue new ways of attracting customers and pathway. Modern customer buying path in the age of communication has been redesigned as 5A model (Aware, Appeal, Ask, Act, Advocate). The purpose is to identify customer opportunities of 5A model in tourism ind...
متن کاملORCA: Optimized Retail Contextual Advertising
Current advertising solutions focus on delivering advertisements that are similar to the products which users have viewed. Many shoppers, however, would prefer to buy a set of items that complement each other rather than redundant items. This is especially true for retail shoppers who must make purchases to complete outfits. Our system addresses the need for a contextual advertising solution th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2012